Your website is your advertisement to the world. Typically a person landing on your website takes three to five seconds to decide whether to stay or go. Color can grab your prospective customer’s attention and keep it. Or it can give the wrong impression and send them off.
The use of color in advertisement to gain attention can be seen every where in your world. It can send a message of enticement with the bold red, yellow and orange hues as this flower does to a bee . Yelling out” HERE I AM OVER HERE, NECTAR FOR THE TAKING”.
McDonalds sends a similar message to you. Both the flower and most fast food restaurants use the same color for the same reason. Red and yellow grab attention. Both red and yellow are considered “appetizing” colors.
But perhaps appetizing color isn’t right for your web site. For instance, fast food restaurant colors wouldn’t be suitable for an investment firm and would be positively awful for a relaxing day spa.
Decide what frame of mind you want your website visitors to be in, then choose appropriate colors to invoke that response.
Color can be used as a tool by you to evoke thoughts or emotions in those your trying to sell your products and services to, and should not be used arbitrarily. Your favorite colors while nice, might not be appropriate. It costs nothing but a little thought and time to use the correct colors to enhance the effectiveness of your site.
The wrong choice of color can have a negative effect such as:
- Bubble Gum Pink may look artificial and gives a tacky look to expensive products.
- Yellow Greens may evoke thoughts of illness and nausea. Not a good color choice for food sites or health care.
- Blue might not be appropriate for food sites as it is a color unusual in familiar foods
If you are unsure about your logo, and/or site colors, please contact us for a color consult before your design process begins.